NJEFP Membership Meeting
Date: Friday, January 20th
Location: Liberty Science Center in Jersey City.
Time: Registration will open at 9:30AM, the meeting will begin at 10AM.
Topic: Effective use of Social Media for Education Foundations
Speaker: Kyle Ruffin
About the Speaker:
Kyle Ruffin is the founder of K Ruffin & Associates. As Director of Marketing & Communications for KYW Newsradio, she introduced new products and events that propelled the station beyond selling radio advertising. She created the KYW1060 Insider Club, Kidcasts and the Decision-Makers Business Breakfast Series. These and many existing KYW programs that she breathed new life into — like Laptop Daily Double and the Newstudies program — continue to thrive today, generating millions in non-traditional advertising dollars for one of the nation’s most-listened-to all-news radio stations.
While with the Philadelphia Business Journal, Ruffin led the Circulation and Marketing team to double-digit subscriber growth and increased the Daily Update online subscription base by nearly six percent.
Ruffin’s career includes serving as vice president of Marketing & Communications for United Way of Camden County, vice president of Inside Radio and communications coordinator for the
Southern NJ Perinatal Cooperative & Healthy Mothers Healthy Babies. Ruffin serves on several Philadelphia and South Jersey boards and non-profit marketing committees.